LinkedIn lead generation for tech and IT companies
Your decision-makers are currently scrolling through LinkedIn. Let's make sure they see you.
You don't have to become a LinkedIn star. Lilox builds tech and IT companies in the DACH region the LinkedIn machine: the right target group, highly relevant contacts, and automated campaigns that continuously bring you conversations with ready-to-buy decision-makers while you work on your product.
Family-run from Tyrol
DACH specialised
For AT: SME-eligible
AI Optimised
Tech and IT companies win their ideal customers with us on LinkedIn.
01 — The Promise
Direct to the decision-maker. Without an antechamber, without lost revenue.
LinkedIn brings you three things: direct access to the right decision-makers, a lasting presence until the moment of purchase, and the status of an expert who is believed. Lilox builds your presence in precisely this order.
Direct line to the decision-maker
CIO, CTO, Head of IT or Management: personally reachable, without fighting through secretariats.
Presence until the moment of purchase
B2B purchases require many touchpoints. You stay in view until the need arises, then you're already there.
Expert status that commands belief
Those who regularly deliver clear information on their subject become the first choice before the sales pitch even begins.
/ 02 — Diagnose
2019 Profile. Last post: never.
LinkedIn brings most tech companies no benefit because it's used without a system. The profile is outdated, posts are never made, and isolated contact requests fizzle out without a plan. This leaves the channel with the best B2B reach unused.
Neglected profile
It reads like a CV, not a reason to talk to you.
No content
If you never post, you won't be present when the need arises.
Enquiries without strategy
Irregular, without a plan, without effect.
Total corporate website
149 followers, hardly any reach. Personal profiles achieve multiples of that.
No time, no system
Understood. Selling on LinkedIn is a job in itself. You don't need to become an influencer; you'll remain an engineer. We'll take care of the system behind it.
You don't have to become an influencer for this. We'll take care of the system behind it.
03 — The Idea
Posting into the void achieves nothing. Targeting the right people does.
At Lilox, LinkedIn isn't a place for reach for the sake of reach, but a sales channel. We specifically target companies for whom your offering is a perfect fit, and combine this with content that builds trust. Through personal profiles, because they achieve many times the reach of a company page.
Others count likes.
We count conversations with decision-makers who can buy.
/ 04 — How we work
From the target audience to the Appointment in the calendar.
Lilox builds your LinkedIn lead generation in five steps. Each step is measurable, from target audience prioritisation to booked meetings.
Step 1
Prioritise target audience
We select the segments with the greatest pain, the highest willingness to buy, and the best digital targeting opportunities.
Step 2
Highly relevant contact lists
Find the right people and contact them – not the most. Researched and cleanly qualified.
Step 3
Profile & automated outreach
We make your personal profile strong for sales and connect you through personalised, automated sequences.
Step 4
Ongoing Posts & Expert Content
Regular, high-quality content builds trust and keeps you present until the need arises.
Step 5
Interplay with Website & Funnel
LinkedIn sparks interest, the website converts it into enquiries, the funnel keeps them warm. We measure and refine.
05 — What you get
Everything from LinkedIn a sales channel.
From profile optimisation to reporting: what's included as standard in a LinkedIn project from Lilox.
Profile optimisation
The personal profile becomes a high-converting landing page.
Campaign Setup & Automation
Networking, profile visits and value-added messages.
News sequences
Personalised, multi-stage approach with added value instead of a mass pitch.
Target Group & Contact Lists
The right decision-makers, thoroughly researched and prioritised.
Content & Expert Posts
Ongoing contributions that build trust and keep you present.
Reporting
Acceptance rate, response rate, etc. transparently viewable at any time.
/ 06 — Expert Positioning
You are experts. You have to see this on LinkedIn.
Contact requests open the door, content builds trust. Whoever regularly provides clear text on their topic is the first choice when a need arises. Lilox develops the topics and contributions with you, so you become visible as an expert without becoming a full-time creator yourself.
Others count reach that turns no one into customers.
You deliver plain text and become the first choice.
Your customers Google „Data Centre as a Service", not your product name. 3 things we'd change on tech websites first…
/ 07 — Spam tool or genuine system
Massive requests will burn your reputation. We're building one for you.
Spam tool / Do-it-yourself
As many requests as possible
Copy-Paste-Pitch
Requests without content
Company page with dead reach
No plan, no reporting
Lilox
The Right Contacts, Prioritised
Personalised, multi-stage approach
Address plus expert posts that build trust
Personal profile with genuine hearing
Measurable system with clear figures
08 — Results
Conversations with decision-makers. Not just new likes.
Real campaigns, verifiable figures. An excerpt of what LinkedIn lead generation in B2B is moving.
↗
Scheduled Appointments / Quarter
↗
Acceptance rate
↗
Response rate
↗
First talks in weeks
Cloud / IT Service Provider
„17 % response rate, compared with the industry average of 10 %.“
Starting point: dead company website, no structured approach.
Qualified contacts instead of scatter loss, directly via the personal profile.
Finish with IT leaders already in the first quarter.
Software House
„From a quiet profile to the industry's expert voice.“
Current situation: technically top-notch, invisible on LinkedIn.
Regular posts per month and a steady stream of new relevant followers.
Inbound requests directly via the profile.
Manufacturing company
„Directly at the table of the right decision-makers.“
Starting situation: few, but large target customers, no digital access.
Conversations with the decision-makers of your choice.
Measurable pipeline built in a few months.
09 — Voices
What customers think about the Say cooperation.
Nadine and her team were a godsend for us. They helped us position our brand and product portfolios without us having to completely reorient our original goals and resources. They polished our rough diamond, so to speak. Thanks to the targeted lead generation strategy (which also suited our budget), we were and are able to optimally promote our business model to our target audience. A clear recommendation for SMEs like us.
For my company AnimatedReal GmbH, I was looking for a modern, contemporary, and appealing website. Nadine took a lot of time to understand my wishes and ideas. I am extremely satisfied with the end result – the new website strikes exactly the tone and look I was hoping for. I particularly appreciated Nadine's reliability, her openness to feedback, and her ability to perfectly combine design and functionality. I can highly recommend Nadine and her team at Lilox!
As a complete novice in the field of marketing (particularly LinkedIn and Google Ads), my experience of working with Nadine Fraiss and Lilox has been – and continues to be – not only extremely professional, but also incredibly friendly and empathetic. I imagine Nadine can also help marketing professionals; marketing beginners, at any rate, are in extremely good hands. 100% comes highly recommended!
A top job. I'm very happy I met Nadine. Very professional and friendly!
Competent, friendly, dedicated and doesn't just tell you what you want to hear. Advice at eye level, without any waffle and always focused.
/ 10 — For whom
We're not for everyone. For technical companies like yours, we are.
IT and Software Service Provider
With services requiring explanation and few, valuable customers.
Manufacturing Industry & Mechanical Engineering
Selling complex technology to a few key decision-makers.
Startups & Scale-ups
Who want to become visible quickly and credibly.
/ 11 — Offer, Costs & Collaboration
A single new customer pays the campaign many times over.
Lilox charges by the hour or in packages, with no long-term commitment and can be cancelled at any time. It usually starts with a profile, target audience, and initial campaign, and then grows with content. With your order values, even a single acquired customer often pays for itself. Subsidies are available for SMEs in Austria.
Low barrier to entry
The LinkedIn analysis is free. You can see how many target customers are reachable.
Personal instead of anonymous
A single point of contact who will personally manage your campaign.
No risk
Measurable results, cancelable at any time.
/ 12 — This is how easy it is to get started
Three steps, and the right ones Contacts are coming.
Step 1
Free LinkedIn analysis
We show how many of your desired customers are reachable and where the potential lies.
Step 2
Profile & Target Audience
We make your profile a strong seller and build your contact list.
Step 3
Campaign & Content
We connect, address, post, and measure. You lead the conversations.
Nadine Fraiss · Founder & Your Direct Line
You speak with us with the boss, not with the hotline.
15 years of digital marketing, including several as Head of Marketing across corporate, startup, and scale-up environments. Nadine remains your dedicated contact for strategy and implementation.
On the team: Christoph Fraiss, an engineer and former managing director of a manufacturing company. He understands your technology from the inside out.
For this, a network of specialists for everything else.
/ 14 — Frequently Asked Questions
LinkedIn, honestly explained
The questions tech decision-makers really ask before launch.
Who can help with a website relaunch in Austria, including lead strategy?
What is the cost of a website relaunch under 20,000 Euros?
WordPress or Framer for a B2B website?
LinkedIn Lead Generation for B2B works by leveraging the platform's professional network and targeting capabilities to identify and engage potential business clients. Here's a breakdown of how it functions: 1. **Profile Optimisation:** * **For the Business:** A strong company page that clearly articulates the business's value proposition, services, and target audience. * **For Sales Representatives:** Individual profiles that are professionally written, highlight expertise, and showcase achievements relevant to potential clients. This builds credibility and trust. 2. **Targeted Audience Identification:** * **LinkedIn Sales Navigator:** This premium tool is crucial for B2B lead generation. It allows users to search for leads based on a wide range of criteria, including: * **Job Title/Seniority:** Targeting decision-makers or key influencers. * **Industry:** Focusing on specific sectors. * **Company Size:** Identifying companies of a certain scale. * **Location:** Targeting specific geographical areas. * **Keywords:** Finding individuals or companies using specific terms related to your offering. * **Connections:** Leveraging existing network connections. * **Standard LinkedIn Search:** While less sophisticated, basic search filters can also be used for initial audience discovery. 3. **Content Strategy and Engagement:** * **Value-Driven Content:** Sharing informative and relevant content that addresses the pain points and interests of the target audience. This can include articles, blog posts, case studies, industry insights, and valuable tips. * **Thought Leadership:** Positioning individuals and the company as experts in their field by consistently providing high-quality content. * **Direct Engagement:** * **Connection Requests:** Sending personalised connection requests to identified leads, explaining why you want to connect. * **Direct Messaging (InMail):** Using InMail to send personalised messages to individuals outside of your network, offering value and initiating conversations. * **Comment and Like:** Engaging with leads' posts and content to build rapport and visibility. 4. **Lead Nurturing and Conversion:** * **Building Relationships:** Moving beyond initial connection to have meaningful conversations, understand the lead's needs, and offer solutions. * **Providing Further Value:** Sharing more specific information, such as white papers, webinars, or product demos, based on the lead's expressed interest. * **Call to Action:** Guiding the lead towards the next step in the sales process, whether it's a meeting, a demo, or a consultation. 5. **Leveraging LinkedIn Features:** * **Groups:** Participating in relevant industry groups to engage with potential clients in a less direct, more community-focused way. * **Events:** Promoting and attending LinkedIn events or sponsoring relevant webinars. * **Company Pages:** Utilising company pages for announcements, product updates, and to showcase company culture and achievements. **Key Principles for Success:** * **Personalisation:** Generic messages and connection requests are rarely effective. Tailor your approach to each individual. * **Value First:** Always aim to provide value before asking for anything. * **Consistency:** Regular activity, content sharing, and engagement are crucial for building momentum. * **Patience:** B2B sales cycles can be long. Lead generation on LinkedIn is often about building relationships over time. * **Data Tracking:** Monitoring what works and what doesn't (e.g., connection request acceptance rates, message response rates) allows for optimisation of your strategy. In essence, LinkedIn lead generation for B2B is a process of identifying potential clients through targeted searching, building credibility and rapport through valuable content and engagement, and nurturing those relationships until they are ready to become customers.
Lilox identifies the right decision-makers, connects with them through automated, personalised campaigns, and builds trust via ongoing posts. This leads to conversations with contacts who fit the target audience and are ready to buy.
Personal profile or company page?
In B2B, personal profiles work significantly better. They achieve several times the reach of a company page, and messages from individuals receive more responses than those from a corporate account. Lilox therefore builds campaigns through personal profiles.
Is automated LinkedIn outreach spam?
No, if it's done correctly. Lilox only addresses relevant contacts, personalises messages, and delivers value instead of advertising. The aim is a conversation, not sales pressure.
Do I have to post myself and invest a lot of time?
No. Lilox develops themes and designs, you provide expert approval. The effort on your side remains low, the impact is great. You don't have to become a full-time creator.
LinkedIn is worthwhile for B2B in the following cases:
For tech, IT, and industrial companies, as well as startups with offerings that require explanation and few, albeit valuable, customers. Wherever decision-makers are reachable on LinkedIn, which is almost always the case in B2B.
How quickly do results come through?
Initial discussions at Lilox typically arise within a few weeks of the campaign launching. Trust is built concurrently through content and has a lasting effect.